Feedback 3 on Principled Drug Pricing Report: The frictional cost break-up in drug pricing – it’s not me, it’s you
We published our first “Strategic Analytics” report “Principled Drug Pricing Centered on Innovation and Choice: Part 1” (link) in November 2016. The principal purpose of the report is to act as a forum for debate on this important contemporary societal issue. With this in mind, we have been communicating the key feedback items post our continued interactions with both corporates and investors and Feedback #1 related to the likely impact of the new administration on drug pricing (link) and #2 related to the impact of drug price rises (link).
This #3 Feedback item, discusses the “frictional costs” in the US drug pricing ecosystem. We define frictional costs in the drug pricing debate as money (ultimately) paid by the public/consumer for drugs that do not end up as revenues for Biopharma companies. Please find the mini deck associated with the note here.
- 1. Frictional costs of drugs in the US ecosystem is excessively high – 17% in the US vs. 4% in the comparative developed world
- 2. PBMs account for the largest frictional cost in the US – while overall PBMs theoretically save the system money, there is a high cost to those savings and moreover a significant conflict of interest
- 3. Frictional costs could be lowered by a combination of value-based and transparent drug pricing and choice within the Rx element of the insurance system
The payers/PBMs (and public media) point the proverbial “You are the bad ones” finger to the Biopharma industry for high drug prices and price rises. The mainstay reaction from the Biopharma industry is counter finger-pointing with an “and you [PBMs] take too large a cut from drug revenues – you are actually the bad ones”. This does not make for a happy marriage between biopharma and PBM industries.
We introduced the terminology of “frictional costs” in our original report and this sub-point of the report has become one of the biggest feedback focal points, unsurprisingly, from the Biopharma industry. In keeping with our trifecta approach to most problems, within this feedback note we consider this topic and feedback in three buckets:
- 1. How much are the frictional costs for drugs in the US vs. comparative developed world?
- 2. Is this level of frictional costs in the US system justified?
- 3. The future of frictional costs?
1. How much are the frictional costs in the US vs. comparative developed world?
As described in Exhibit 6, one of the three foundations of our report was to generate real data upon which to base an accurate debate (the other two foundations of the report were to describe the complex drug pricing ecosystem and provide our views on how to correct the totality of the system). The high level of interest and feedback from companies came from the description and more so the accurate quantification of money flows in the US drug pricing ecosystem and hence the determination of frictional costs (Exhibit 7; Exhibit 8). FYI, these numbers were determined by using a little knowledge of accounting principles, detailed examination of financial statements, use of prescription databases and a lot of spadework/proprietary database generation.
Long story very short, we determined that for a nominal/average $100 list price:
- 1. Branded drug manufacturers receive $73;
- 2. Wholesalers and pharmacies together receive $4;
- 3. PBMs and insurers receive $8 and $3, respectively;
- 4. The remaining $12 difference is the real pass through discount to the end consumer.
In other words, for a nominal $100 list price drug the consumer actually pays $88 (via insurance premiums and copays), of which $73 goes to the manufacturer and $15 is absorbed in frictional costs. Frictional costs make up 17% of the total consumer cost. For comparison, the frictional costs in the CDW is around 4% (to distributors and pharmacies) due to direct payment of drugs by a single payer on a list price that generally equates to the net price and the exclusion of insurer and PBM driven frictional costs.
2. Is this level of frictional costs in the US system justified?
By far, the main focal point in our discussions with Biopharma manufacturers was the $8 of a nominal $100 list price drug that ends up in the hands of PBMs (via a complex system of rebates and fees). There are two ways of looking at this:
- 1. What does the ecosystem get out of this $8 frictional cost?
- 2. Is the level of cost, i.e. 8% of list price justified amount for frictional cost?
Point 1 is relatively easy to answer – PBMs have evolved into the main cost/benefit gatekeepers (and theoretical drivers of cost benefit – Exhibit 9 and Exhibit 10) in the US drug ecosystem. If they did not exist then there would be no discounting mechanism (via rebates). So the average ca23% (or $23/$100 list price) discount on list price that PMB’s enable would not exist. It is important to remember that $12 of this is passed through to consumers and $8 taken by the PBM. This brings us to point 2: is 8% justified?
On Point 2, the 8% frictional costs associated with the PBMs pays for 1. “administrative” functions and 2. cost/benefit implementation and the resulting 3. discount facilitation (Exhibit 11). This 8% is generated via a complex mixture of “processing” fees and rebates, and we estimate that rebate associated money flows make up the majority of the 8%. So addressing the point is 8% worth it?
There are many ways of looking at this; one interesting way is to look at the PBM and Biopharma industry on a return of capital basis as shown on Exhibit 12. This illustrates that cumulatively for the totality of the Biopharma industry for every $100 of drug revenues, an $80 cost base (and a ton of risk and time) is required to deliver the resulting $20 operating profit. Conversely for that same $100 of drug revenues, the PBM industry requires $4 of cost base (and in reality little risk and time) to deliver $4 operating profit (via $8 of “real” top-line). Another way of looking at the same cost is that PBM’s take 20% of drug profits (with the Biopharma industry taking 80%) on a PBM cost base that is just 5% of the Biopharma industry.
When looking at the justification of the 8% for PBM, a point is made that PBMs are the cost/benefit gatekeepers and without PBMs there would be no rebates and thus discounting, resulting in reduced cost for the consumer. We 100% agree that PBMs are gate-keepers (Exhibit 9) but question is “Are PBMs “pure” cost/benefit drivers?” (Exhibit 10). The rebate system makes sense, in theory, in being a component to drive cost/benefit (the other being incentivization) – e.g. Drug X costs $200, twice as much as Drug Y ($100) with the same benefit – get a 50% rebate on Drug X (thus an effective price of $100) and theoretically the cost/benefit has been equalized. The problem is rebate retention and the concomitant conflict of interest that it generates. PBMs pass through about 80% of the rebate (to the insurance payers and thus ultimately to consumers) but keep 20%. So in the above example the prescribing of Drug X captures the PBM normal processing fees (normally on the list price – let’s say 4% or $8) and 20% of the $100 rebate retention, i.e. $20 – a cumulative $28. The prescribing of Drug Y, using the same math generates just $4 of revenues for the PBM (4% of $100 + 20% of $0 rebates). On the basic principles of insurance all costs are ultimately passed onto the consumer – so Drug X is still more expensive to the system. This is the major conflict of interest – PBM’s are financially motivated towards drugs that do not have the best (real)cost(to the consumer)/benefit.
As a final point on frictional costs, the illustrative numbers in point 1 are based on a nominal $100 list drug price for the overall US branded drug market, i.e. it represents the “cumulative average” frictional costs. However, for drugs with higher % rebates the frictional costs are higher. As we illustrated in Exhibit 13, rebates on the top 20 drugs (by revenues) in the US range from ~15% to >70%. This further demonstrates the conflict of interest PBMs face for high % rebate drugs – i.e. the consumer is still effectively paying near list price for high % rebate drugs but the PBMs are getting significantly higher revenue streams for those same drugs. Of course the converse is true, i.e. for very low % rebate drug, the consumer is effectively paying near list price, while PBMs essentially make none or very little revenue. One view of this complex system is that higher % rebate drugs/therapeutic areas are subsidizing lower % rebate drugs/therapeutic areas. Bottom line is that the rebate system drives both, a lack of transparency of “real” drug prices, as well as potential conflicts of interest. If drug pricing was truly transparent and list prices equaled net price, then there would be minimal frictional costs and conflicts of interest (Exhibit 14). Watch this space for feedback note on the “Transparency”” issue.
Umm… the above described combination of high frictional costs and conflicts of interest that drives the finger pointing and harsh commentary from the Biopharma industry to the PBM industry becomes clear now.
3. The future of frictional costs?
As described above the central component of the high frictional costs in the US drug pricing ecosystem is driven by PBMs and rebates. As we highlighted in our original report the central problems of the US drug pricing ecosystem is due to the fact that the ecosystem evolved into the unsustainable beast that it is, rather than being built by design. The role, function and problems associated there within for PBMs are a perfect example of this evolutionary move to a precipice.
The original purpose and functionality of PBMs when they first were created (around 1970’s) was valid, needed and did save the system money – at this time the insurance market was very fragmented and the administrative hurdles of drug facilitation high. Moreover, the efficient practices of PBMs lead to the world’s most efficient generic substitution system (Exhibit 15). But the increase in rebates (and gross to net – Exhibit 16) as being the principal revenue driver (and concomitant conflict of interest) and the consolidation of the insurance industry (Exhibit 17), let alone the current debate, truly brings into question the future of the PMB industry and what form it will exist in.
There is a need for a gatekeeper in any cost/benefit system where the manufacturer is set to set its own price for a product that is essential to society (see Feedback #2). Our two suggested solutions/actionables for drug pricing (Exhibit 6) are that: 1. the biopharma industry should move uniformly to an innovative value based drug pricing, and 2. an increase in transparency and choice in the Rx element of the insurance system. This would move the burden of cost/benefit to within the pricing initial pricing of drug and the check within the system would be consumer choice in the Rx element of the insurance system.
Break-ups are never easy but sometimes necessary and for the best.
We welcome comments and questions to the coordinating author, Ravi Mehrotra (email@example.com) and/or to any of the Partners at MTS.
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